How important is it to create a culture of networking in your organization?
Posted by Molly Wendell // in Networking
I was at a lunch with a group of Human Resource Executives on Friday. And I started telling them a little about my upcoming book. The book initially started out as a very practical tips and tricks guide to networking – much like my book on job search, The New Job Search, which is a very practical, hands on tool for those in the job search. As I told them about it, they commented “Well, you sure are passionate about it!” And I am. I truly am. And you should be too.
Because this book has evolved to be is something so much more than just a guide. It certainly has plenty of hands on practical tips, but it’s more strategic around the idea of creating a culture of networking within an organization. I firmly believe that companies who embrace the idea of networking and relationship building throughout the organization (and not just expect it of the sales force) will be better positioned to thrive in both up markets and down ones. Companies who not only embrace but help create a culture of networking are more likely to withstand market challenges, competitive pressures and will attract the best work forces – continually being considered a great place to work.
I don’t want to divulge too much at this point, but I do want you to start thinking about the following:
– How many people at your company are responsible for revenue generation?
– How many people are in the sales function at your company?
– How many people at your company SHOULD be responsible for revenue generation?
– How can you begin to move to a culture of “we’re in this together” giving everyone in the company intention around “developing new business” and not just leave it up to the sales force?
– And most importantly, if you did this, how would it dramatically increase the value of your organization?
I’ve been a little delinquent on my blog because I committed (to myself) that before I did anything else, I would finish my new book on networking and relationship building. My hope was that I’d complete it by the end of 2012. Given that it’s January, I have now taken a little calendar license and now consider myself in the 13th month of 2012 – still with a goal of finishing it in a couple weeks.
I’ve even postponed The MollyMessage – my overwhelming holiday greeting. By now the holidays have pretty much come and gone, but I still feel strongly that I need to complete this by February (which means my book must must be done before that!).
So stay tuned. More on this topic. A lot more!! Coming Soon!!